Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets to the members, through many different mediums and tactics, on a consistent basis to keep enrollment high and the value of the organization strong. In this show, I chat with Ira about his digital, social media, print, and podcast strategies. This interview is a great case study of someone who is doing a great job at deploying a content marketing strategy.

Full Show:
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-15-ira-apfel/

More Links:
https://www.linkedin.com/in/iraapfel
https://twitter.com/IraApfel
https://itunes.apple.com/us/podcast/afp-conversations/id1156526674?mt=2
http://www.afponline.org/publications-data-tools/publications/afp-exchange-magazine
https://youtu.be/j_l9qqgqPe4

Podcast:
https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828