Christoph Trappe on Healthcare and Storytelling at Content Marketing World 2016

Christoph Trappe on Healthcare and Storytelling at Content Marketing World 2016

1 0 about 1 year ago
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Christoph Trappe, author of Get Real: Sharing Authentic Stories for Long-Term Success, joins the show to talk about a wide range of topics around storytelling with Content Marketing. With a focus on healthcare at MedTouch, he has a deep understanding of what it means to differentiate with stories from your competition. "In healthcare, with four physicians who do the same thing, why would I pick you?," is a question poses to his clients to get the real story behind the practice. ... See More

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