Cathy McPhillips on Marketing at the Content Marketing Institute

Cathy McPhillips on Marketing at the Content Marketing Institute

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Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.

In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still ... See More

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