Nielsen Only 10 Items Determine 50 of Consumers' Price Image of a Retailer
Jan 8, 2020 ·
7m 2s
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Description
Marcia Webb, VP of Specialty Retail at Nielsen, cited research that found that only 10 items in a store drive 50% of consumers’ price image of a retailer. Will retailers...
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Marcia Webb, VP of Specialty Retail at Nielsen, cited research that found that only 10 items in a store drive 50% of consumers’ price image of a retailer. Will retailers of the future use demand pricing? One-to-one pricing? Or another type of pricing? Listen to Ken and Marcia present their differing opinions about the future of price and health personalization in grocery. This is Part 2 of 3 videos of Ken Ouimet’s conversation with Marcia Webb at GroceryShop in Las Vegas in September, 2019.
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Author | Marielle Fong |
Organization | Marielle Fong |
Website | - |
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