Building a great brand and company: "It takes more than capital and time. It takes a great team, innovation, and impeccable customer service." Don Fox CEO of Firehouse Subs is interviewed by David Cogan founder and managing partner of Eliances "The Place Where Entrepreneurs Align and host of Eliances Heroes show on am and fm, and syndicated online. David and Don discuss favorite sandwiches and what it takes to go beyond the brand and build a strong foundation. www.firehousesubs.com www.eliances.com