Yes, much time is spent today finding and developing the talent that is required to help grow your business. But once the people are in place, they have to be positively engaged – or those previous efforts really are not paying off. Through many years as CEO of Rainkmakers and now also working with Emplify, Lewallen focuses on “helping more people love what they do” and leadership of organizations to evolve from “a satisfaction culture to an engagement culture.” It can be argued that there is no more important mission today.