With now over four billion active users on social media, the potential for expanded reach is greater than ever. But with that opportunity comes some challenges. If your social accounts were shut down tomorrow, what would happen to your organization? Are you too dependent? Nils Smith dives deep into this social dilemma, unpacking ways to avoid pitfalls that accompany social media in 2021, and the overwhelming need to move people to your deepest level of engagement through an omni-channel approach.