On this week’s episode of the Pulse Pod, Chris and Brent share their table with Cygnal’s analyst and data scientist James Shirley, together with Tab Berg, a consultant based in California and Founder/President of TABCommunications, Inc. Jointly, they dive deep into Predictive Analytics – what is it, how does it work, in which cases is it more useful than standard poling, and how we can expect it to develop in the near future.