As you may know, this month of March our main topic was supposed to be “ON STAGE”, with a focus on the storytelling of the theater and the entertainment business. We were proceeding in that direction and I invite you for example to listen to our latest Creative Interview episode with Singer and Actress Kayla Davion, who plays Tina Turner in Tina: The Broadway Musical https://tinaonbroadway.com/

But, this emergency situation we are going through because of the corona virus outbreak, changed a lot our lives in just few weeks, and a lot of the lives of the many performers and creatives out there. The theaters and the entertainment venues are all closed, so we decided to change our plans.

You may probably see it as a time of uncertainty and certainly we are going through a lot of stress and anxiety. But, you are not alone. As human beings, we are all experiencing the same feeling. We want to let you know that we are here for you, to provide you the power of creativity and imagination through stories. The show will go on and creativity will save us. So, we thought to create a series of episodes – Creativity will Save Us - that could be inspirational for all of us, and give us tools to navigate these hard times, from a humanistic as well as business point of view.
Steven Spielberg said to replace fear with curiosity. And being in quarantine will give us time to learn new skills and prepare ourselves for all the opportunities that will be available after the corona virus disappears from our lives.

“Creativity is not just for artists”, dancer Twyla Tharp said, and I couldn’t agree more. She continues stating “It’s for business people looking for a new way to close a sale; it’s for engineers trying to solve a problem; it’s for parents who want their children to see the world in more than one way.”

Isolation and quarantine are great opportunities to prioritize our well-being, but also a time to invest energy to become more productive.

Artistic Director Daniela Pavan in conversation with Model and Digital Strategist Mara De Los Santos, who you might remember as the very first host of our first Creative Pois-On Podcast series, will discuss some creative ways to keep your mind active and your business active during this unusual moment!

Ready, Set, Imagine!