In the recent B2B content marketing survey put out by Content Marketing Institute and MarketingProfs, more and more marketers are embracing content marketing as a philosophy and discipline. Yet, most of these same content marketers admit that they are not being successful with their efforts. In this episode of Content Inc. Joe Pulizzi breaks down the 5 key items that need to be considered to create a successful content marketing program. If you are struggling with content marketing success, listen to this episode!