To better understand where we are today with content marketing, it is helpful to look at the past and see where we have come from. In this episode of Content Inc. Joe Pulizzi discusses how content marketing has evolved from a past that included great content marketing efforts in the first half of the 1900's. Mass media changed advertising options for companies in the 1950's, but today, with the consumer in control, ads are declining and content is back on the rise.