Ep. 118: Kickstart Your Content by Leveraging Native Advertising
Jan 17, 2016 ·
4m 43s
Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc. Joe Pulizzi shares...
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Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc. Joe Pulizzi shares how native advertising is the gateway drub for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising my be working but more importantly how taking the risk to give it a try, may be the first step to take.
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