Dan Hoffend is a 35-year business and marketing veteran who led Hoffend Xposition, a family business from 0 to $50 million and then developed a $500 million strategy and experiential marketing agency, Freeman XP. Dan is a culture builder and motivational speaker at corporate events. An avid cyclist, runner, cross trainer, and adventurer, Dan and Eric Hoffend are co-authors of Who Gets It?! an international best-seller in two business categories in three countries. Dan with his wife and three children split their time between New York and Dallas.

Eric Hoffend has spent 25 years as a sales executive and business development leader at Hoffend Xposition and Freeman. He has built and managed sales teams with revenues upwards of $400 million. A passionate teacher, mentor and speaker, he challenges himself to be dynamic, continually learning, growing and adapting. Eric lives in Las Vegas, Nevada.

Who Gets It?! How to Find, Motivate and Retain Top Talent, a best-seller which explains two key elements employees fall into regardless of industry. The first is the performance bell curve which identifies five mind-sets of employees as it relates to their ability to drive success.

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