Nikki Brown began her career in 1997 with Champion Nutrition. In 1998, she joined her father and brother to add her expertise to the successful start-up of Cyto Sport / Muscle Milk. Here she was instrumental in creating the infrastructure of their operation which became a 200,000 square foot headquarters housing business operations, marketing and a state of the art manufacturing facility.

She began to direct the Brand in early 2001 and was named Chief Marketing Officer in 2009. She led all brand activity including innovation, packaging, advertising, sports marketing, collegiate programming, lifestyle marketing, national events and sampling. Her efforts resulted in unprecedented revenue acceleration in the protein category and acknowledgements including Beverage of the Year(2008), Best of the Small Companies Under 1 B (2009), Packaging of the Year (2009) and Most Innovative Brands (2013).

In 2014, the family sold the business to Hormel Food Company, where Nikki stayed in her role. In 2016, she joined her father and brother at Flavor Insights, a start-up specializing in the functional food and beverage space helping companies with flavor, innovation and application. Nikki serves as CEO. In 2019, the entrepreneurial family launched the ALTWELL line of CBD products where she has led the brand and marketing efforts. She is a graduate of University of Southern California and lives in Alamo with her husband and four children. When not running from sports to dance, they love to travel. https://altwell.com/