In a world where trust is a commodity on the decline, is it a surprise
that even poll results are questionable? Well, as Brent Buchanan, the
brilliant CEO & Founder of Cygnal and one of the trustworthy leaders in
polling, reveals in this interview, it is critically important to obtain
a true representative sample of the people if you want to obtain
reliable data. Brent discusses the multiple channel polling strategy
deployed by Cygnal to assure a quality and believable poll. In short,
if you
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want bad results, just call landlines and cell phones! Or ask
the wrong questions with intentional bias in mind before you even start
the poll.
You'll also hear Brent discuss a key issue regarding mail-in voting: the
problem isn't mail-in voting; the disaster ahead is the lack of
preparation for the volume of mail-in votes that might be coming. Brent
also shares a few surprises he's thought of for the November season!
To stay in touch and up to date on the battle for values, rights, and
voting integrity, visit truethevote.org.
