The One Thing That Kills Great Marketing (And How You Can Fight It)
Oct 8, 2019 ·
8m 58s
Everyone has ideas and feedback. But that doesn't mean you should listen to everyone. Here's why DG says you should avoid consensus at all costs – and why limiting the...
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Everyone has ideas and feedback. But that doesn't mean you should listen to everyone. Here's why DG says you should avoid consensus at all costs – and why limiting the number of cooks in the marketing "kitchen" will help you streamline decision-making and ship faster.
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