The One Thing That Kills Great Marketing (And How You Can Fight It)

Oct 8, 2019 · 8m 58s
The One Thing That Kills Great Marketing (And How You Can Fight It)
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Everyone has ideas and feedback. But that doesn't mean you should listen to everyone. Here's why DG says you should avoid consensus at all costs – and why limiting the...

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Everyone has ideas and feedback. But that doesn't mean you should listen to everyone. Here's why DG says you should avoid consensus at all costs – and why limiting the number of cooks in the marketing "kitchen" will help you streamline decision-making and ship faster.
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