Shopify's CMO on the Science of Data-Driven Marketing

Shopify's CMO on the Science of Data-Driven Marketing

From: OV | BUILD
0 0 about 1 year ago
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has made him incredibly successful. In this episode, Jeff explains his perspective on the power of analytics (while also laying out the limitations they present). Learn about the role product led growth has played in the evolution of Shopify's target customer, advice about amplifying the power of word-of-mouth and the role of marketing in a product-led world. At the end ... See More

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