Kelly Watkins on Slack & The State of Marketing in a PLG Company

Kelly Watkins on Slack & The State of Marketing in a PLG Company

From: OV | BUILD
0 0 about 1 year ago
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director of Product & Brand Marketing and most recently as the VP of Global Marketing at Slack. She's seen first-hand the role marketing plays in growth and knows the ins and outs of each type of marketing. In this episode, Kelly sheds light how young companies should think about product marketing and when to make their first hire, how impactful brand was for her team and the ... See More

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