HubSpot's Journey from MQLs to PQLs

HubSpot's Journey from MQLs to PQLs

From: OV | BUILD
0 0 about 1 year ago
Kieran Flanagan, HubSpot's VP of Marketing, is no stranger to driving growth through product. In this episode of BUILD, hear how and why the business transitioned from filling a funnel with marketing qualified leads (MQLs) to product qualified leads (PQLs) and how that change positively impacted the billion dollar company.

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