Today on Grassroots Marketing we are joined by Scott Rabinowitz from Buoyancy Digital LLC. Scott has managed over $100m in digital advertising spending by age restricted brands over 20 years. Buoyancy Digital's full service is a digital advertising agency that is exclusively focused on age restricted markets including cannabis. Passionate digital media & eCommerce executive. Hands on high volume experience in online advertising sales, electronic media planning & buying, plus eCommerce conversion rate optimization. Strong focus on IP, content and licensing revenue for premium brands, with a focus on global entertainment industries and enterprise retail.