Cannabis In Canada with Michael Rodenburgh, Executive VP of Ipsos, and Cannabis Consulting Lead for Canada. Michael Rodenburgh is the Executive Vice President for Ipsos in Western Canada and the Pacific NW. An innovative thinker with an instinct for what works, Michael has provided strategic recommendations for some of Canada’s largest advertising campaigns. Michael has a wealth of experience in all areas of market research, including: qualitative, quantitative, conjoint, focus groups, HB estimation, and ethnography.