Today on Grassroots Marketing were joined by Frank Watson the Affiliate Marketing Manager at Namecheap, Inc. Frank has been doing marketing online since the web began - started with adult and gaming in the 90s working with affiliate programs. Did 5 years on Wall Street and since then have been doing consulting for many varied industries - including doing the Due Diligence for AutoTrader when they spent $26 million on Haystak earlier this year. Now Frank has moved into the cannabis world. We speak to him about what it was like moving into the industry plus how his prior work prepared and applies to his new work.