Lily Cauley, director of marketing for the Incredibles, believes California Prop 64 and Arizona Prop 205 will be beneficial to Incredibles because over 60% of the United States will have access to recreational cannabis. Incredibles has established its reputation for quality in Colorado. Their new vape won the cannabis cup this year and this is just an example of why Incredibles is the bud tender favorite. However, Lily wants to raise national reputation and awareness for the company. Working with regulators will promote safety.