The eventual convergence between legal cannabis and the alcohol beverage industry with Smoke Wallin. Smoke Wallin is a highly accomplished CEO, Entrepreneur, thought leader and board member with more than 25 years of success across the consumer products, alcohol beverage, distribution, and technology industries.  His broad areas of expertise include start-ups, branding, marketing innovation, distribution, transformational leadership, sales, and business growth. He has extensive experience in regulated industries at the local, state and federal level.

After studying the legal medical cannabis industry and recognizing the eventual convergence between legal cannabis and the alcohol beverage industry, Smoke sought out the right company to back with the right team and best opportunity to become the market leader. He joined Vertical Companies in January 2018 as a partner and President, overseeing Distribution, Sales, and Marketing as well as the company’s Investor relations and capital formation.  With the passing of the 2018 Farm Bill, hemp became federally legal in the US. In anticipation of that, Smoke and the Vertical team formed Vertical Wellness, Inc. to pursue the hemp and CBD business globally. He now also serves as President & CEO of Vertical Wellness.