Today on Grassroots Marketing we speak with the founder of I Heart Jane/Jane Technologies, Socrates Rosenfeld. We learn about what he and his team have learned about the evolution of cannabusiness and the preparation of a future corporatization in the space in the near future. Socrates is a veteran of the U.S. Army and Apache helicopter commander. A graduate of Massachusetts Institute of Technology (MIT), he tried cannabis for the first time at age 29 to help acclimate him back to the civilian pace of life. This and lack of reliable sources and information on cannabis was the genesis of his newest technology journey. With his brother and classmates from MIT, they built iheartjane.com, the cannabis industry’s only complete end-to-end marketplace with the world’s largest real-time inventory cannabis product catalog that’s transforming brick-and-mortar storefronts across the US into competitive“click-and-mortar” retailers.