Cultivating a culturally inclusive environment in cannabis with Roz McCarthy, Founder, and CEO, CEO The Genesis Group. Roz has been recognized by High Times Magazine as one of the top 100 influential people in Cannabis for 2017. Roz’s organization M4MM Recently received the 2018 Industry Organization of the Year Award. She has Over 20+ years of experience in Sales, Marketing, Branding, and Business Development. This experience has prepared me for my current role leading, growing, and expanding business operations for a boutique PR/ Marketing/ Business Development/Training firm. Minorities for Medical Marijuana, Inc. (M4MM) is organized as a nonprofit organization with corporate offices based in Orlando Florida. The organization is structured as a 501c3 with a full Executive Team and Board of Directors who support the organization's overall goals and strategic direction. The organization was established in May 2016 and currently has 23 state chapter locations throughout the country including a Northern California chapter based in Oakland. M4MM's mission is focused on providing advocacy, outreach, research, and training as it relates to the business, social reform, public policy, and health /wellness in the cannabis industry. Minorities for Medical Marijuana is committed to cultivating a culturally inclusive environment in cannabis.