The expression of fundamentals in farming with Sam Ludwig, President of Aster Farms and Julia Jacobson, CEO & Director of Business Strategy of Aster Farms. Aster Farms is Northern California’s cleanest, meanest and greenest cannabis. The expression of fundamentals in farming: coveted genetics, clean cultivation and the power of nature, Aster's cannabis is pesticide free and sustainably produced. Their sun-grown flower continues the legacy of three generations of family farming in Northern California. From award-winning organic olive oil to fifty years of off-the-grid ranching, Aster embodies responsible stewardship, integrity, and consistent quality. As CEO of Aster Farms, Julia brings expertise in entrepreneurship, supply chain management and business development to the Aster team. Her personal interest in cannabis is rooted in her battle with chronic migraines, incorporating the plant with her prescribed routine to mitigate symptoms, balance equilibrium and chart a healthy course. Julia develops Aster's high-level vision, ensuring the team is two steps ahead as the company scales. Prior to Aster Farms Julia was co-founder and CEO of NMRKT, an affiliate marketing platform for content providers. She led the company through TechStars and it's acquisition by XO Group in 2016, where she went on to be the Director of National Revenue Products. Julia's career began as a buyer for Bloomingdale's, giving her a solid foundation in retail and supply chain economics. Today, Julia continues to be a mentor to TechStars and to young entrepreneurs in many fields. Sam’s family has roots in Lake and Mendocino Counties, the home region of Northern California’s Aster Farms. Sam’s grandparents raised his father’s family on Signal Ridge at The Sundance Ranch, where they resided for over forty years. The ranch offered a unique learning experience for Sam growing up, as it was, and continues to be, a sustainable, off-the-grid farm run by the family. Another uncle resides in Lakeport, where he owns and operates an award-winning organic olive farm. Sam channels the family passion for eco-conscious farming and sustainability into Aster, coupled with his storied journey founding a creative agency working side-by-side with some of the greatest talents in the film as a producer and conceptual partner for directors, production companies, ad agencies, and brands. See, Sam’s no stranger to hard work and the toils of entrepreneurship—there’s that time in high school he created Krooked Skateboards in his Oakland garage and sold it to legendary skater Mark Gonzales, turning Krooked into an iconic global brand. Sam’s film work is top-tier, too. He was awarded the Cannes Gold Lion for Excellence in Music, Best Music Video at the Canada International Film Festival and his films received two distinct Young Directors Award nominations at Cannes along with nominations at One Screen Film Festival for documentary film and Best Music Video at the Palm Beach International Film Festival. Sam’s a born leader and innovator sharing his passions and love with wife Julia Jacobson, the CEO and Director of Business Strategy at Aster Farms.