Sean Eubanks is joined today by AJ Obando the director of branding and marketing for Strainwise Consulting. AJ creates and maintains the outward facing brand while keeping it compliant to state regulations. In addition to all of this creative work, AJ also designs cohesive marketing campaigns across multiple platforms using advanced interactive computer graphic design to embrace marketing head on. They really focus on cannabis branding, and what you need to do in order to keep up with your brand. One of points Sean and AJ hit on are the difference between social platforms and their audiences.