The anticipated boom in hemp agriculture with Gunhee Park CEO and Founder of Populum CBD. Our next guest is pursuing bringing their brand’s hemp farming from Colorado to Arizona and will be part of the anticipated boom in hemp agriculture in the state. With the explosion of CBD as a new frontier in modern self-care, Populum has set out to create a modern and approachable hemp oil brand unbridled by the confines of the stigma attached to hemp products, especially during their recently-launched rebrand, which was designed with the intention to make the product feel safe and trustworthy, as well as break the "sketchiness" that people may feel when shopping for hemp CBD oil. That was back in November.