Today on Blunt Business we are joined by Phil Gibson. Phil is the Vice President of Marketing for AEssenseGrows, a precision sensor and software technology company specializing in fully automated aeroponic platforms for indoor plant production. AEssenseGrows was founded on solving three 21st century issues: the need for high growth yields for a growing population, food safety, and conservation of resources. To attain these goals, they had to re-invent the entire process of agriculture down to its purest “essence”. AEssenseGrows created the AEtrium series, accelerated plant growth platforms and software delivering pure, zero pesticides, year-round, enriched growth. This is the safest, cleanest, and most sustainable food & medicinal production available. Something that everyone deserves. They speak about how you explain the benefits of indoor farming to someone who is a proponent of sun-grown. As well as how much support they offer for that business that hears the word aeroponics and it goes over their head.