Launch and scale cannabis brands with Ori Bytton CEO & Founder of Natura Life + Science. Ori's is the CEO and founder of a co-manufacturing facility that’s creating the world’s most sophisticated platform to launch and scale cannabis brands. He came from the Solar industry upon arriving at the States from the homeland of Israel. Ori gained interest in the cannabis industry by learning and breaking down all of the aspects of the supply chain. As well as finding that regulations and supply chain issues were making it difficult for canna-businesses to succeed, no matter how good their product was. He believes the two biggest problems in the cannabis industry are knowledge and consumer trust.