What if buyers and sellers spoke the same language?

What if buyers and sellers spoke the same language?

0 0 7 months ago
In the blue corner we have Chris Cliffe, a highly experienced and qualified procurement professional.
In the red corner we have Matt Sykes, a hugely experienced B2B sales professional.
Rather some form of mental combat, what would it take for them both to be on the same side, working towards a long term business relationship, moving a million miles away from the typical adversarial approach? Listen to these two experts as they explore this concept - ground breaking stuff indeed.

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