PJ The Email guy started two years ago when my mentor David Klein (the founder of Jelly Belly Jelly Beans) created a Kickstarter campaign to raise money to manufacture a new line of coffee jelly beans. I found emails for editors and reporters at national newspapers and contacted them. I was able to get him in the LA Times and the Chicago Tribune. He raised almost $10,000. I also got David meetings with Starbucks, Dollar Tree, Target, and Dunkin Donuts with the executive email addresses I found for him.

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