Pete Canalichio - Author of Expand, Grow, Thrive on Branding Through The LASSO Method

Pete Canalichio - Author of Expand, Grow, Thrive on Branding Through The LASSO Method

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In this episode, host Neil Howe talks with author Pete Canalichio about his new book Expand, Grow, Thrive: 5 Proven Steps To Turn Good Brands Into Global Brands Through The LASSO Method. Pete explains how brands are created and how he looks at them to assess their chances of going from good to global.

Pete's system for looking at brands and scaling them involves his proven LASSO method, which stands for: Lateral, Addictive, Storyline, Scalable, Ownable. Listen as Pete discusses each ... See More

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