Owen Moon, CEO of CarClick360.com on Hyperlocal & Targeted Advertising for Car Dealerships

Owen Moon, CEO of CarClick360.com on Hyperlocal & Targeted Advertising for Car Dealerships

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In this episode, Owen Moon, CEO of CarClick360.com, discussed hyperlocal and targeted mobile advertising for car dealerships. Owen notes that about 75% of all Internet usage is done through a mobile device and when people go to their mobile device, they will start with a mobile app. The advertising shows up for the consumer when it is makes sense for the consumer as they are living their lives.

Because the ads are locally-based, the ads can be shown to the consumers in that specific ... See More

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