Since 2009 the hit television show Shark Tank has brought the world of entrepreneurship front and center to millions of households. Every contestant with a product and a dream wants a handshake deal with one of the Sharks.

Unfortunately, 20% of these deals don’t come to fruition after the investors complete their due diligence. According to today’s guest, success requires more than just a slick product and a TV appearance.

Chris Saturnio is owner of Saturnio Design and has spent the last 20 years helping brands grow with innovative design and a deep knowledge of the full product development cycle. Today he shares his approach to navigating the complex design process, resulting in a successful product launch.

To connect with Chris Saturnio go to http://saturniodesign.com.

Source: https://businessinnovatorsradio.com/chris-saturnio-what-most-entrepreneurs-miss-about-successful-product-design