Invisible Fence Brand of the TriStates / E8 - 62,000 Fences
Invisible Fence Brand of the Tri-States
319 Northstar RoadWI 54636
(608) 399-1266
https://tri-states.invisiblefence.com
https://www.facebook.com/pages/category/Pet-Service/Invisible-Fence-209481692915/

Karla: Sixty-two thousand Invisible Fence Brand systems were installed in 2018. Just think if there is one dog in each one of those houses, that means there are 62,000 dogs that are safe. They’re estimating that right now there are over 2 million dogs that are safe.

Bob: Because of Invisible Fence products.

Karla: Correct.

Bob: What makes Invisible Fence Brand products different and better than what the other people are selling?

Karla: I guess I would say the technology and our engineering. We’ve been around the longest, so we’ve got the most as far as research and technology into our products. We stand behind our products. The technology, I can tell you it’s patented. If you were to buy a cellphone today and wanted to compare it to a cellphone that maybe another company has, it might be a cellphone from 1993, that technology – analog versus digital versus smartphone. We’ve just come a long way, and we spend a lot of time and effort to make sure that what we put out there is safe for the pets.

Bob: When we talk, we say Invisible Fence Brand rather than just Invisible Fence. Is that because you guys are kind of the Kleenex of the invisible fences?

Karla: Yes. We are not a category. We are a brand.

Bob: What does that mean?

Karla: What you’re alluding to is that Kleenex is a brand. But if you say, ‘I need to blow my nose,’ you don’t say, ‘Can I have a facial tissue?’ You say, ‘Can I get a Kleenex?’ Why we add brand to that is to differentiate ourselves. We are a brand. We are not a category.

Bob: But you’re the top brand of the category that’s named after you.

Karla: Correct.

Bob: Is Invisible Fence Brand the first?

Karla: Yes, and it was invented by Mr. Peck, who was a traveling salesman. He got tired of seeing dogs dead on the side of the road and thought there had to be a better way. In the early 70s, if you were in the rural area and driving down the road, it wasn’t uncommon to see a dog dead on the side of the road. It just wasn’t. You don’t see very many dead animals on the side of the road like that anymore – not domesticated dogs or cats. You might see a deer, but I mean you just don’t see that anymore. And if you do see it, there’s someone there.

Bob: Is that because people have taken more care for their animals now, or because of the Invisible Fence Brand products?

Karla: I think that’s an encompassing question. I think it’s both. I think as time has gone on, we find value in our pets and we spend the money to keep them safe.

Bob: How do we find Invisible Fence Brand?

Karla: [The website is] invisiblefence.com.