The next BriefingsDirect technology innovation thought leadership discussion focuses on new user experience demands for applications, and the impact that self-service and consumer habits are having on the new user experience design.

As more emphasis is placed on user experiences and the application of consumer-like processes in business-to-business (B2B) commerce, a softer side of software seems to be emerging. We'll now explore a new approach to design that emphasizes simple and intuitive process flows.

To learn more about how business apps design must better cater to consumer habits to improve user experience, we're joined by Michele Sarko, Chief Design Officer at SAP Ariba. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Sponsor: SAP Ariba.]