Joe Johnson is an athlete turned entrepreneur. He wrestled from the age of four and ended his athletic career as the Captain of the Michigan State Wrestling Team. He started VADE Nutrition while still in college and has been driven by his own need to make high quality nutrition more convenient and portable.

Tell us your story. How you got started.

What is it like breaking into a fairly stable industry with a very disruptive product?

What does VADE Nutrition do and why do you do it?

What are some of the biggest challenges you've faced or that you foresee facing?

How do you deal with fear?

What’s a personal self-talk, mantra, affirmation or self-belief that contributes to your success?

If you could recommend one book to our listeners, what would it be and why?



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