Michael Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. As a writer and thinker, he specializes in the study of hype – the strategies used by propagandists, self-promoters, cult leaders, mischief-makers, and boundary breakers to generate intense emotional reactions from large numbers of people to achieve specific outcomes. Schein has worked with The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Magento, Presentr, LinkedIn, and Citrix, to name a few. He has written for a wide range of publications that include Forbes, Inc., Huffington Post, and Fortune.

Schein graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind VH1 hit show Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series. He is currently working on a book called The Hype Handbook, which will be published by McGraw Hill sometime in 2020.

Jessica asks Michael about his upcoming book called The Hype handbook? (03:22)

Micheal mentions that after 5 years he is finally releasing his book.
He talks about how he never saw himself running his own business.
Micheal mentions how he learned from old rock managers and made an ethical strategy that led him to start his business.
Who's your favorite mischief-maker that you use in your work today? (06:58)
Michael talks about why Malcolm McLaren is his favorite mischief maker.


How do you bring that spirit of mischief and daredevilry, if you will, into your own work? (08:31 )

Micheal talks about how reading these peoples’ bios motivated him to start his book.


What sacred cows would you say that you've taken on in your own career as a copywriter and later as a marketer? (11:58)


Micheal talk about the article he wrote called “Cary Vaynerchuk is flat-out wrong”
Micheal and Jessica go deep into picking the right fights to fight.


Michael and Jessica

Micheal and Jessica talk more about the Status Paradox and ‘pick a fight’ with the idea that you need to kick others down to elevate your status.


Are any of your hype-masters working on this model? Or is there a real divide there, do you think? (25:19)


Michael talks about how there isn’t a divide at all.
But talking about POLITICAL
Talking about his personal life..

My favorite baseball team ever has always been 93 Phillies
I think in personal life, asking someone about their work is the best way to show that you're interested in work life.

Contact Michael

Michael column in Psychology today -https://www.psychologytoday.com/gb/experts/michael-schein

Connect with Michael on LinkedIn - https://www.linkedin.com/in/michaelfrancisschein/

MicroFame Media - http://microfamemedia.com/

If you would like to be interviewed on The Status Paradox, reach out to info@bedrockprconsulting.com. And let us know!