Episode 55: Humanize Your Staff: Digital Marketing Strategy for FIs
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Description
All staff members have their own landing pages — with not just their work history but also their community service, their favorite part of their job, and a calendar scheduling...
show moreThis is what humanizing your staff digitally with marketing looks like.
In this episode, I interview Katie Woods, AVP Marketing Coordinator at R Bank Texas, the innovator behind the humanizing movement at her community bank.
- What we talked about:
- The origin & evolution of the humanizing movement
- Exact specifications for staff personal landing pages
- Why humanizing staff digitally has been so excellent for the customer experience
- Katie’s unconventional answer to what she would do with a $10K marketing budget
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