Across the automotive aftermarket, shop owners and distributors alike continue to grapple with one huge challenge. You’ve guessed it: labor. More specifically for shops, a technician shortage. We know, we know -- this isn’t news to you. However, since the onset of the coronavirus pandemic, some shops are going about recruiting and retaining employees a bit differently.

In this episode of What’s Treading with Tire Review, our 2021 Top Shop Winner and Finalists are here to tell you how they’re doing just that. We caught up with our 2021 Top Shops at our Top Shop Event in Nashville, Tennessee in August, where we delved into a myriad of topics around shop operations and productivity. In this episode:

- Jake and Jason Burt, two of the five partners of Burt Brothers Tire & Service, share how they’ve created more flexible schedules and career pathways for their employees at their 16-location dealership in Salt Lake City, Utah. [1:30]

- Laura Telle, vice president and chief people officer at Telle Tire & Auto Centers, describes how the dealership offers different levels of training for service advisors and technicians for advancement in the company. [3:40]

- Scott Williams, partner and vice president of marketing and brand management for Lex Brodie’s Tire, Brake and Service Co., explains how the five-location dealership in Honolulu, Hawaii created its own in-house university and details the process the business goes through to nurture good employees. [5:55]

- Mark Rhodes, co-owner of Plaza Tire Service, explains how trust in his shop managers has proved to help the business grow and succeed. [8:25]

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