Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

Join me and Corrina Owens, Senior ABM Manager @Gong talking about building and scaling ABM in B2B tech companies.

​We'll cover:

- ​How to embed ABM into daily marketing operations: Gong's example

- ​How to scale ABM without significantly increasing the marketing budget

- ​How to build ABM team: roles & functions

- ​How to measure ABM success

​Gong's most successful ABM campaigns

Corrina on Linkedin: https://www.linkedin.com/in/corrina-owens/

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog