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How can one decision 4X your average deal size — and set you apart from your competitors?
It’s definitely not about trying to be everything to everyone.

It’s about narrowing down to in a well-defined subsegment of the broader market.

It’s about becoming the “big fish in a small pond”.

Tune in to listen to the ins and outs of this strategy from Frans Vanhaelewijck, who’s been a product-oriented CEO of tech companies since 2001 and now runs Q1.6, a remote patient monitoring solution for the pharmaceutical and medical device industry.

You’ll learn:

- How to recognise the symptoms of a “nice to have” segments, and pick the most promising one to focus on
- How to deal with the resistance that the team may have against the change in direction
- What is the key win against competitors and close clients 10.000 times your size

If you have any questions, get in touch with Frans on LinkedIn:
https://www.linkedin.com/in/fransvanhaelewijck/