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We see a critical shift in marketing, sales, and client success roles nowadays.

In the next couple of years, we’ll see T-shaped teams that can wear multiple hats.

Marketing will be aligning all the programs with the buying process and will be working with sales on sales enablement and nurturing while running onboarding and deal expansion programs.

Sales will be in charge of content creation, driving awareness, creating niche communities, nurturing, and onboarding clients.

The client success process will be restructured and ran by marketing and sales.

The new reality shows that future teams must be t-shaped and flexible. We won’t see departments in the most progressive B2B companies but will see a one Revenue Operation team where everybody’s goal is hitting the revenue quota.

Critical skillsets will be cultivated and developed in-house, technical, and niche-based tasks that will be outsourced or automated with software.
What does it mean for B2B marketers?

The faster you’ll understand the full-funnel process and become involved in sales and client success, the quicker you’ll make marketing revenue-driven in your company.

What does it mean for SDRs?

The faster you’ll learn marketing, content, and community creation, the quicker your company will grow.

We sat down with the CEO of Refine Labs, Chris Walker to discuss these shifts and the future of revenue operation teams. You’ll learn:

- How to determine the revenue operations?
- How to pivot your company from traditional marketing&sales to revenue operations?
- How to map a go-to-market strategy and develop a RevOps program?
- How to generate SQLs with ungated thought leadership?

And many more.

Chris Walker оn Linkedin: https://www.linkedin.com/in/chris-walker-41597028/