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Among all business books, my favorite is success stories and businessmen biographies.

From these books, you don't get the exact instructions on how to grow business or generate leads.

Instead, you can see how founders took decisions, how did they accept different challenges, what approaches did they use.

If you can read between the lines, you'll get much more valuable tips than from the best marketing or sales book.

This is exact reason I always try to meet and interview founders who successfully grew their businesses. Especially, if they did it on the highly competitive market.

Today I want to share with you a growth story of Jot Url and my conversation with their founder, Janosch Lenzi.

Janosch came to the overcrowded market with established competitors as Bit.ly, Snip.ly, Clickmeter, PixelMe, but grew his company up to 7.000 users

This really made me surprised because the links shortening market is "famous" for its low readiness to pay. Marketers tend to use free tools and dislike to pay.

What made me more surprised when Janosch shared a story how did the penetrate into several enterprise accounts.

Listen to our conversation where Janosch shares Jot URL launch strategy and the campaign they used to close deals with enterprise companies.