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What’s the biggest mistake companies make when setting up experiments?


When do you need to start building a growth team to start experimentation


What steps would you recommend to create a growth team from scratch?


What’s the latest experiment you ran or are running? What’s the biggest mistake companies make when setting up experiments?


When do you need to start building a growth team to start experimentation


What steps would you recommend to create a growth team from scratch?


What’s the latest experiment you ran or are running?Welcome to the new episode of the system B2B marketing show. Today with my co-founder of B2B Marketers&Founders community Ricardo Ghekiere we’ll speak about how to set up the growth experiments the right way.


We didn’t choose the topic accidentally.


When we spoke with B2B marketers&founders community members, we realized that many companies use 1-2 marketing channels for lead generation but the key to success is always to diversify your marketing activities, test new channels and tools.


Companies afraid to waste money and don’t know how to set the experiments the right way.


So this will be our main agenda for today’s conversation.


Here are a few questions that will be discussed:


- What's the biggest mistake companies make when setting up experiments?


- When do you need to start building a growth team to start experimentation?


- What steps would you recommend to create a growth team from scratch?


- What's the latest experiment you ran or are running?

Ricardo Ghekiere on Facebook: https://www.facebook.com/ricardo.ghekiere
Website: https://www.ricardoghekiere.com/