Autoline EXTRA #1324: Bud Liebler, Jean Halliday, David Kiley
Jul 10, 2009 ·
14m 52s
Hyundai made a splash at the beginning of the year when it introduced its assurance program, that allowed customers to return a new Hyundai if they lost their job within...
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Hyundai made a splash at the beginning of the year when it introduced its assurance program, that allowed customers to return a new Hyundai if they lost their job within the first year of purchase. On this edition of Autoline EXTRA, John McElroy and his panel discuss their thoughts on the program and also if it was a good idea for Ford and GM to follow suit with similar programs. The discussion moves back to automotive TV ads from Audi, Toyota and Buick and whether or not those ads will help them. Joining John in the discussion are Bud Liebler, former Chrysler Marketing VP and head of the Liebler Group, Jean Halliday of Advertising Age and David Kiley of BusinessWeek.
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