Autoline After Hours 53 - The Word for Today is 'Brandsition'
Apr 30, 2010 ·
1h 11m 47s
This week we welcome Nina Beckhardt, President of The Naming Group, a company that specializes in branding. She’ll be joining us to offer her expertise in how car names are...
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This week we welcome Nina Beckhardt, President of The Naming Group, a company that specializes in branding. She’ll be joining us to offer her expertise in how car names are created–what works and what is a total disaster? Of course we’ll also get into the news of the week including Chevy’s decision to dump Campbell-Ewald, its advertising agency since 1919. Plus, we’ll talk money: do recent earnings mean the industry has turned the corner? Is GM’s deception that it has paid off all government loans going to backfire? Why has Ford stock plummeted despite the fact that the company beat analysts’ expectations? John McElroy’s in studio with Peter De Lorenzo, the Autoextremist, as well as David Welch from Bloomberg BusinessWeek.
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