True CUSTOM FIT Story: RedThread

Mar 31, 2021 · 12m 15s
True CUSTOM FIT Story: RedThread
Description

Women’s bodies are extraordinary and are not at all meant to be confined to the sizes of small, medium and large. But the fashion industry seems to continuously push this...

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Women’s bodies are extraordinary and are not at all meant to be confined to the sizes of small, medium and large. But the fashion industry seems to continuously push this idea and define the female body to a letter on the tag of a shirt that doesn’t even fit in the right places. However, this year, you can get your mom the gift of comfort and style in clothing that is size: her.

RedThread is on a mission to smash the industry-standard sizes and remove labels. They have clothes that are specifically made for the consumer. With items from t-shirts and snap jackets to wide leg pants and even the essential little black dress. Consumers simply take 2 photos of themselves (that the team never even sees for privacy protection) which are turned into their EXACT measurements. The clothing is then custom tailored and sent within the week, with a LIFETIME coverage guarantee - because they know that bodies don’t stay the same throughout a person’s entire life.

$20 OFF PROMO CODE: ash20
WEB: https://redthreadcollection.com/
FOLLOW: @myredthreads

About: Meghan Litchfield, CEO and Founder of RedThread, is an inspirational digital leader with a proven track record of growing e-commerce brands, executing customized products operations, and leading high performing teams. Prior to founding RedThread, Meghan was the VP of Ecommerce at GoPro, from 2012 through 2017. Previously, she was VP of Ecommerce and Retail stores at Chrome Bags; Director of Merchandising at art.com and allposters.com; held roles as Manager of Strategy, Business Development, and Consumer Insights at Gap Inc.; and worked in consulting and consumer analytics at Deloitte Consulting and ACNielsen in London. Meghan is currently a Board Advisor to KEEN Footwear, and in her spare time, enjoys downhill skiing, contemporary dance, and ocean sailing. She lives in San Francisco with her husband, two kids, and their rescue dog, Sully.

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Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on AshSaidit.com showcases exclusive event invites, product reviews and so much more. Her motivational podcast "Ash Said It Daily" is available on major media platforms such as iTunes, iHeart Radio & Google Play. This program has over half a million streams worldwide. She uses these mediums to motivate & encourage her audience in the most powerful way. She keeps it real!
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